ET, when did you become a neighbourhood aunty?

Dear Economic Times,

Last I checked you were a business paper. That’s right, BUSINESS. I understand that conception and fertility are businesses now (and probably bigger than most other businesses), but that still doesn’t give you the right to judge those of us who are a “tad late” by your standards. Brilliant piece of reporting by the way, what with the use of that phrase, in addition to quoting “a research” that states whatever point you’re looking to make, with zero data or methodology or even a source. I’d love to know if this research was carried out by an intern in your office as a full-fledged summer project, or whether she came up with it over a tea break just in time for you to send the article to press.

I’m also curious by that photograph you used to illustrate your point – are the treatments and doctors you quote (good job with the subtle paid advertising gimmick Aveya Fertility and Cloud Nine group!), also guaranteed to give you the Caucasian skin the model in your stock photography sports? I’ve seen enough of these models in fertility clinic ads around town, so maybe the idea is to wait till one is a ‘tad late’, and then get a double whammy of fair skin AND a baby (or two, or maybe more because anyway one must be freezing ones geriatric eggs at 30)?

My favorite portion is your section on prenatal precautions, which tells me I HAVE to quit smoking, but I only need to ‘limit’ my drinking. Is this a concession for today’s generation? I mean, what is this limited drinking – how much do you think an average woman drinks, and therefore what’s the limit? I got my drinking chops in Gurgaon so I’m a “tad” worried that I may be over your limit. I’d also like to understand what are the so-call ‘acceptable levels’ for weight. Your esteemed professionals don’t really tell me this, just like they don’t tell me how I’m supposed to “keep my pre-existing conditions under check”. I assume they mean continue to take the relevant medication, but it sounds like you want me to will it away. I will try that and let you know what my medical practitioner thinks of my attempt.

Basically, you claim you’re telling me the pros and cons of my choices, but all you have are sweeping statements, generalizations, and enough quotes to convince me that the 3/4 of the page this article took up was paid for by these so-called concerned healthcare providers. By the way, did you consider the fact that the planet is already groaning under the weight of the people we have, and maybe, just maybe, not everyone needs to necessarily procreate?

ET, I think you should go back to what you’re supposed to do, and what you’re actually reasonably decent at, and report on business news. Dr. Shenoi and her ilk can work with other papers in your group, and maybe Aveya can be a part of the Ads for Equity program, given that they’re only a few months old.

After all, there are enough well meaning neighbourhood aunties as-is, without your having to take on the mantle of one.

Best,

Me

PS: For those concerned, this is the article in question. The top search result leads you right to…surprise surprise – the Cloud Nine website. I guess there really isn’t a doubt on who’s judging those of us who are “late”, and how much they benefit from fear mongering to aid their business?

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