A friend recently shared this (http://insideintercom.io/the-dribbblisation-of-design/) article with me, and I found myself agreeing with every word in it. One of my biggest reasons for moving away from advertising, and into marketing was because I felt there was too much creativity for the sake of it. Trying to sell something to someone involves telling them why they need it, not pandering to a bunch of critics at an awards festival.
The same thing seems to be happening with UX now that it’s such a buzzword. It’s not uncommon to hear people interchange UX with UI (a fundamental mistake because then you are going to hire someone who is a great visual designer, but maybe not a great experience designer). Usable is not defined by beautiful, but by how well it works. Some of the most usable products are also arguably ugly. Steve Jobs said it best when he said that design is not about how something looks, but about how it works. UX cannot head down this path of pandering to beauty. It has to be based on an understanding of psychology, of human needs. We need to ensure that we make products that are usable and that do not create a cognitive overhead for our users. If that means we sacrifice our artistic sensibilities, then so be it.